Admissions Growth, Lead Conversion & Sales Operations

Building a reliable admissions engine for a leading makeover training studio

Complete sales management, lead generation and conversion framework that built a reliable admissions engine.

Headline impact

+55%

Lead conversion growth

Project overview

About the engagement

With over 8 years of industry expertise, IB Makeover Studio still lacked a structured sales team — limiting admissions growth and leaking conversion opportunities across training programs.

The Challenge

No structured sales team to manage incoming enquiries
Inconsistent follow-ups impacting admissions growth
Missed conversion opportunities for training programs
Unclear KPIs and accountability across the sales workflow

The Solution

Complete sales management and lead generation support
Digital marketing coordination and enquiry handling
Structured follow-up systems and conversion framework
KPI and KRA implementation across the admissions team
Workflow structuring for speed, accountability and consistency

Strategy & execution

How we delivered

1
Phase 1
Sales redesign
Mapped the admissions journey and identified leakage points.
2
Phase 2
Lead engine
Lead generation, digital marketing coordination and enquiry routing.
3
Phase 3
Conversion framework
Follow-up systems, conversion scripts and KPI dashboards.
4
Phase 4
Embed & scale
KRA rollout, workflow governance and weekly performance reviews.